We designed the interior of the first SONY STYLE STORE in China. This store conveys the overall value of Sony’s many brands, including BRAVIA, Xperia and VAIO. We created a pure white interior and fixtures with piano paint, to make the colorful products, which are the stars of the store, would stand out amidst the glittering reflections of the light. We believe that the most appropriate design for SONY STYLE STORE is one that is almost imperceptible and natural.

LocationShanghai, China.
UseFlag ship store
Floor area1,050sqm
ClientSONY China
Design periodOctober 2007 – November 2006
Lighting designerbonbori
PhotographerKAIHARA Shuhei